100 Proven ROI-Driven Digital Signage Statistics 2022

100 Verified Statistics on ROI from Digital Signage

Digital signage enables businesses to enhance communication with both employees and customers, leading to improved engagement, increased productivity, and higher profits. Here, we present 100 compelling digital signage statistics demonstrating the potential for a strong return on investment (ROI) across various industries.

Click here for more details.

Editor’s Note: Originally published in August, this article has undergone a complete revision to provide accurate and comprehensive insights on digital signage statistics for 2022 along with downloadable slides.

Astute business owners and managers recognize the substantial benefits of digital signage and accompanying software. This effective visual communication tool captivates audiences, boosts efficiency, and aids in cost reductions.

Digital Signage ROI and Growth Metrics

• The global digital signage market reached a staggering $23.5 billion in 2020 and is projected to grow at a CAGR of 6.3% from 2021 to 2026, reaching $63.3 billion by 2026.
• Digital signage attracts an impressive 135 million viewers weekly.
• North America is the largest market for digital signage, expecting a remarkable growth rate of 42%, followed by Asia at 17%. The slowest growth is anticipated in Africa and Australia/New Zealand, at 2% and 1%, respectively.
• The trend for adopting digital signage solutions is prevalent, with 60% of businesses lacking digital signage planning to invest in this technology within the next two years.
• Over 67% of digital signage users anticipate a rise in digital out-of-home advertising over the next two years.
• Approximately 33% of businesses operate between 1 and 24 digital signage screens, while 15% manage between 15 and 99 screens. Around 12% have between 100 to 149, while 8% operate between 250 and 999 screens. Only 9% have over 1,000 screens across their organization.
• 80% of brands implementing digital signage report an increase in sales, reaching up to 33%, particularly appealing for impulse purchases rather than planned buying.

General Digital Signage Insights

• Digital signage deployed in public venues offers a broader reach, with up to 10% of American residents aged over 12 viewing the content, compared to 41% on Facebook and 43% on the internet.
• It significantly improves queue management, reducing perceived wait times by over 35%.
• 53% of digital signage end-users expect to enhance their digital signage expenditures in the next two years.
• 65% plan to spend more on acquiring new displays, while 42% will allocate more funds towards content production.
• 51% of companies utilize customer-facing screens exclusively, with 9% providing employee-targeted digital signage.
• Recent technology advancements have reduced installation costs of digital signage, with a reported decline of 50% from 2016 to 2019.
• Humans typically have an average attention span of 2.8-8 seconds.
• Notably, 90% of transmitted information to the brain is visual.
• The brain can recognize images as briefly as 13 milliseconds.
• Visually driven content garners 94% more views compared to text-based information.
• After three days, individuals typically retain 65% of visually presented information.
• Digital signage boasts a remarkable recall rate of 83%, almost double that of traditional advertising methods.
• Digital signage enhances brand awareness by an impressive 47.7%.
• Dynamic displays garner four times the attention compared to static displays.
• A substantial 75% of travelers remember encountering a digital billboard in the past month.

Corporate and Employee Engagement

• Progressive companies value effective communication, recognizing that clear messaging directly impacts employee engagement, which subsequently influences productivity and profitability.
• A solid 56% of internal communication specialists are looking to boost digital signage utilization within their organization.
• Half of communications professionals leverage digital signage as a communication channel.
• Digital signage facilitates workforce recognition; employees who feel valued are 60% more motivated.
• This tool effectively enhances internal communication, boosting employee productivity by 25%.
• Organizations with effective communication practices are four times more likely to report high employee engagement levels.
• Interestingly, 93% of communication is non-verbal, with spoken words contributing only 7%.
• Disengaged personnel are 12 times more likely to exit their positions within a year.
• Presentations using visual aids are 43% more persuasive than those without.
• Approximately 68% of US customers believe signage reflects the quality of the business and its offerings.
• Notably, over 25% of US firms prioritize multichannel campaign management, including digital signage initiatives.
• About 47% of employees express uncertainty about their company’s core values, making digital signage a valuable tool for sharing organizational culture.

Educational Benefits

• According to reports, 73% of educational institutions recognize the vital role of digital signage in promoting communication moving forward.
• 70% of colleges employ digital displays on campus.
• 87% of educational establishments, including K-12 schools, implement digital signage systems to enhance communication and streamline lesson delivery.
• All colleges and universities equipped with digital signage utilize it for institutional announcements and news; 86% use it for menu displays in dining facilities, while 57% for classroom scheduling and emergency notifications.
• 96% of students assert that video content markedly enhances their learning experience.
• Adopting technology in educational settings alleviates student stress (45%) while bolstering confidence (46%) and efficiency (57%), and enhances class preparedness (67%).
• An impressive 97% of students advocate for receiving information through digital channels over traditional means.
• Approximately half of surveyed educators (53%) would like to incorporate digital learning tools more frequently.
• Notably, 96% of students immediately notice digital signage and can recall the displayed content.
• More than 40% of educational institutions lack clear emergency protocols posted, emphasizing the necessity of digital signage for emergency messaging.

Retail Insights

Retail digital signage creates a smoother shopping journey for customers, enhancing the overall buying experience and translating into significant profits.

Visit zigo for further information.

• Optimal locations for engagement through digital signage include grocery stores (28% reach), shopping malls (27%), medical offices (20%), and large retail outlets (20%).
• A notable 80% of customers enter stores after encountering digital signage.
• 64% of digital signage users report increased customer engagement as the primary advantage of implementing this technology.
• 57% believe digital signage enhances customer service quality.
• 43% of retailers consider digital signage crucial for training in-store personnel, with 22% deeming it indispensable.
• 84% of retailers agree that digital signage cultivates more brand awareness compared to traditional methods.
• Customer satisfaction levels surged by 46% following the introduction of digital signage.
• Implementing digital signage can lead to a 29.5% increase in the average purchase amount.

Retail Customer Interaction and Display Advertising Metrics

• Digital signage contributes to a 32.8% rise in repeat customers.
• Overall sales volumes experience a 31.8% boost due to digital displays.
• 75% of respondents recognize that sales-oriented content initiatives such as promotions and personalized advertisements are most likely to succeed.
• Digital signage makes a lasting impression; 59% of viewers express interest in exploring the product or topic further.
• 70% of Americans have observed digital billboards within the past month.
• Out of these individuals, 47% can recall a specific message.
• 71% of consumers feel that digital signage advertising stands out more than online ads.
• 46% agree that digital signage is more noticeable than television advertisements.
• Digital signage enhances brand visibility, with over 40% of consumers indicating its influence on their purchase decisions.
• 76% of consumers enter unfamiliar stores prompted by captivating signage.
• 68% of Americans have purchased a product or service after being drawn in by the signage.
• 19% of customers made impulse buys after encountering digital ads.
• Consumers in stores with implemented digital signage spend 30% more time browsing.
• More than 60% of buying decisions occur at the point of sale, where digital signage has a strong influence.
• Incorporating digital signage technology can drive footfall growth by up to 24% in retail environments.

Healthcare Sector

• Efficient deployment of IoT-based healthcare solutions could potentially save the US more than $300 billion annually.
• 70% of hospitals now employ digital communication systems.
• 64% of physicians believe IoT can alleviate workloads for nurses and doctors.
• 75% of caregivers and patients who view hospital messaging on digital displays report that the content enriches their hospital experience and shares valuable health insights.
• 78% of patients express a preference for digital health solutions whenever available.
• 52% of patients gather health information from digital signage.
• 75% of individuals engaging with hospital digital signs remember at least one message.
• 83% of patients interact significantly with digital content in hospitals.
• 27% of patients discovered doctors through digital signage communications.
• Clinics utilizing displays often experience increased business ranging from 15% to 150%.
• Notably, hospitals incur $12 billion annually due to ineffective communication.

Restaurants

Digital menu boards enable eateries to present their menus dynamically, expediting the ordering process while also providing an enticing platform for current promotions.

• 74% of diners assert that an effective menu display is their top priority. Digital signage facilitates the creation of easy-to-read menu designs without the need for reprints.
• 73% of diners believe restaurant technology enhances their dining experience.
• 95% of restaurateurs affirm that technology advances operational efficiency.
• Ultimately, digital signage yields an average margin increase of 3% per transaction.
• Fast food establishments using digital menu boards account for up to 20% of the broader digital signage market.
• Interestingly, 29.5% of restaurant patrons report that digital menus significantly influence their purchasing decisions.
• Almost 30% of customers find digital menus impactful in their buying choices.
• Eight out of ten viewers made unplanned purchases after viewing promotions via digital signage in a restaurant environment.

Manufacturing Insights

Annual workplace injuries, illnesses, and fatalities cost the United States a staggering $170 billion, which could be reinvested by businesses.

• Effective safety and health communication using platforms such as digital signage can result in reductions of over 20% in injury and illness rates.
• 93% of manufacturers utilize digital signage at trade shows to highlight their products.
• Nine out of ten manufacturers employ digital signage to bolster employee training and enhance productivity.
• Digital signage can improve worker engagement by 22%, leading to 41% fewer quality defects.
• For every dollar invested in meaningful safety solutions, companies can expect a return of $4 to $6 in benefits.

Banking Sector

• More than 60% of banks utilize digital signage for customer communication, with 75% of messages being banking-related.
• 95% of retail banks report satisfaction with their digital signage implementations, noting that payback periods for technological investments can be as short as 18 months.
• Only 21% of banks create their digital signage content internally. The remainder prefers outsourcing for efficiency reasons.
• Interestingly, 70% of banks customize their communications to specific branches.

Worship Venues

• Churches can spend up to $6,500 annually on photocopying, paper, and print expenses; digital signage can reduce these costs by as much as 76%.
• There has been a 72% increase in introducing technology within churches, particularly Boomer-led congregations.
• 52.9% of religious organizations utilize projectors and other digital signage to present sermons.
• Four out of five worship venues maintain websites and are progressively adopting modern technologies to engage the broader community, especially younger generations. Their web content can also be shown on digital signage.
• 70% of Millennial Christians engage with scripture displayed on screens, which enhances involvement during services.
• 46.1% of churches believe social media represents their most effective outreach method; social media feeds can be integrated into digital signage for broader message dissemination.

This blog was originally posted on mvix.com.

The Comprehensive Guide to Digital Signage for Employee Communications

Designate a team leader to steer your company’s culture. Collaborating with a culture lead allows for the development of impactful internal messaging for digital signage.

Your culture lead might also oversee payroll and benefits if you're a smaller organization. Unlike traditional HR roles, a Team Culture Lead is dedicated to shaping the company culture and preemptively addressing potential issues. As your business grows, the need for someone focused on enhancing communication across departments becomes increasingly valuable. Culture leaders should possess emotional intelligence, empathy, intuition, writing proficiency, and foresight regarding organizational needs.

The company stands out as the premier Iconic digital internal signage for tech companies supplier, serving as a one-stop shop for all your requirements. Our specialized team is dedicated to assisting you in finding the ideal product for your needs.